Robert Berra: principal, client service

Bob has over 25 years experience in directing and managing marketing communication and business development strategies for health technology, health services and life sciences companies. He has been at the forefront of leading many game-changing initiatives throughout his career. He was active in the HMO movement working with the pioneering Southern California-based health plan, Health Net in the mid-‘80s. He was also involved in the early stages of the drug formulary initiatives and developing regional prescription drug networks. Later, Bob worked with the country’s largest managed Medicare provider, FHP, prior to its acquisition by PacifiCare. His experience in that arena led to engagements with PacifiCare (United); WellPoint/Anthem; Blue Shield of California and Humana where he helped the health plan roll out its industry-leading Medicare Part D and Medicare Advantage plans across the country as well as work with CIGNA supporting the health plan’s efforts around healthcare reform.

Previously, as a founding partner of the industry-leading marketing firm, FischerHealth, Bob helped reshape the way in which medical devices and health information technology products and services were marketed and sold into the nation’s leading regional and national hospitals, health systems and health plans. From working with Fortune 500 companies such as Boston Scientific, Elsevier, Ernst & Young, Fuji Medical, McKesson, Medtroinc, and Toshiba, to emerging companies including Alere, epocrates, HeartWare, iScribe, Thoratec, Vital Data Technology, and others, he helped hone both the marketing and business development approaches that led to successful c-suite engagements, sales, market growth, and in appropriate circumstances, successful exit strategies for his clients.

Bob lives in Nashville, TN with his wife and two children. He and his wife, Leslie support the nurturing of musical and theatre arts through their charitable organization, Gift of Song. And, in his spare time he enjoys his own music endeavors as keyboardist for various artists and worship teams.