BrandRx™ - Strategy Based Messaging Architecture

Clearly defined, unique market positioning and succinct, audience-specific messaging architecture
- Vision, mission and value statements
- Brand character and brand promise statements
- Positioning statement
- Global company messages
- Target audience-specific messages
Development of Sales Messaging:
- What questions are asked during the sales process?
- How are objections overcome?
- How sales messages are crafted and delivered
Branded Products/Solutions Naming Strategies
Message Architecture Application Strategies – how and where the new messaging will be deployed, examples include:
- Website
- Social media content
- Marketing and sales collateral
- Tradeshow, conference graphics
- Corporate and sales presentation

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